To kick off the season and our campaign, we made an animated spot that revealed the new holiday cup design.
We followed that up with a Facebook live event, where we asked viewers to tell us what makes the holidays special to them, and used their stories to create a 20-ft. mural in real-time.
And to top it all off I got a ton of experience gained as the sole AD on the entire campaign.
Agency | Big Spaceship Production | Buck Studios
The Facebook live mural event.
And some holiday themed emojis to accompany the campaign.