Welcome to a town called Basic, where it's residents are just that, basic. 
They've lived a simple life up until the time a Nissan Sentra came to town, shaking things up.

This is part one of our three part campaign, where we are introduced to the town and it's people. Stay tuned for the rest.

Agency  |  TBWA\Chiat\Day  Director  |  Noam Murro
 CW  |  Corey O'Brien
The OLV's

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